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India stands out as a leader in AI-driven sustainability initiatives: Report [Video]

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Global Marketing Strategies

About 98 per cent of Indian business leaders are planning to increase investment in IT for sustainability over the next 12 months, as the country remains a leader in AI-driven sustainability initiatives, a report said on Thursday.

The majority of Indian respondents view investments in IT as vital not only for environmental responsibility but also to drive long-term business resilience (61 per cent) and brand reputation (64 per cent), according to the IBM’s ‘State of Sustainability Readiness Report.’

“As sustainability becomes central to business growth strategies, AI is proving to be a game-changer in driving responsible growth,” said Sandip Patel, Managing Director of IBM India/South Asia.

“India stands out as a leader in AI-driven sustainability. Business leaders across the country view sustainability as a strategic lever for transformation, and IBM is advancing AI solutions to help accelerate their sustainability goals,” Patel added.

Most Indian executives (96 per cent) believe that …

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