Why are some shoppers falling out of love with Target? [Video]

Heading into the holiday shopping season, retail giant Target is facing challenges. Recent sales have been disappointing and consumers have been complaining about the store experience, according to reports.

Axios Twin Cities reported that the Minneapolis-based retailer saw its worst earnings report in years for the third quarter of this year. After its earnings report was released last week, the company’s stock fell 21%.

“I’m proud of our team’s efforts to navigate through a volatile operating environment during the third quarter,” said Brian Cornell, chair and chief executive officer of Target, per an earnings press release. He added that the company faced “some unique challenges and cost pressures,” that impacted performance.

This week, the Wall Street Journal reported that “shoppers are falling out of love with Target.” It said that after having “long bragged about their cheap-chic Target purchases,” many customers are now “griping about items missing on shelves, long checkout lines and products locked up to prevent theft.”

Earlier …