Black Friday 2024: Are Retailers Struggling to Attract Shoppers? [Video]

Over the years, Black Friday has become a highly anticipated event, known for its massive sales and reduced prices. However, many believe that 2024 has been more challenging for U.S. retailers due to several reasons, some of which being the shorter holiday season and heightened economic pressures.

As a result, the push to spread sales comes earlier this year, as the 2024 holiday season is five days shorter than in 2023, leaving less time to meet revenue targets.

In an attempt to attract shoppers, some big retailers have launched holiday promotions earlier this year, with Walmart launching its “Deals for Days” event on November 11, and Amazon and Target beginning their Black Friday promotions in mid-November.

More consumers have become wary of Black Friday deals, as growing evidence shows that many of these offers don’t provide the significant discounts shoppers expect.

WalletHub’s 2024 analysisreveals that 41 percent of items labeled as Black …