Allure Philippines Is Coming in 2025Interview [Video]

“We’re here to fill the trust gap in the local beauty industry—to become a credible, expert-driven voice in a sea of mixed messaging,” Trillo says. “While influencers often drive discovery, our focus is on delivering honest, credible, and transparent beauty content that blends global expertise with local relevance, empowering readers to make informed beauty decisions.

Trillo says Filipinos value unbiased insights and want to feel educated, not just persuaded. “They’re curious but discerning, seeking products and tips that fit effortlessly into their lifestyles. For them, beauty is about enhancing their natural features, not conforming to traditional standards,” she says. “What sets our readers apart is their appreciation for creativity, authenticity, and inclusivity. They value beauty that feels personal and empowering—a reflection of their individuality and the ever-evolving ideals of what beauty truly means.”