Black Friday Marketing: What’s Hot and Definitely Not This Year [Video]

Black Friday is just around the corner, and our Miami SEO company can say that it’s shaping up to be a wild ride. Every year, we see a mix of familiar tactics and fresh ideas, as brands pull out all the stops to grab our attention (and our wallets).  

But let’s be honest, not everything they try is going to fly. This year especially, it’s all about connecting with customers in ways that really resonate, not just slashing prices and hoping for the best.

So, what’s buzzing in the Black Friday marketing hive this season? We’re noticing some shifts that are all about getting into the heads (and hearts) of shoppers in a way that feels more personal and less about bombarding them with one-size-fits-all deals.  

As a business plotting your next big campaign, knowing these trends can give you the upper hand. So, let’s go ahead and unpack what’s hot and what’s not as we approach the biggest shopping day of …