Pacsun Drives Cultural Momentum at the Formula 1 Heineken Silver Las Vegas Grand Prix with cutting-edge fan activations and high fashion race wear inspired styles [Video]

Yohji Yamamoto x Formula 1® Wildside and Formula 1® Las Vegas Grand Prix Collections on Display and Available for Racegoers

LOS ANGELES, Nov. 27, 2024 /PRNewswire/ — Over the weekend, Pacsun brought its vision of fashion and culture to the Formula 1® Heineken® Silver Las Vegas Grand Prix, delivering a series of activations, retail offerings, and influencer collaborations as part of its ongoing F1® partnership. By blending high-performance motorsport with cutting-edge style, Pacsun created an engaging experience for fans and attendees, showcasing the synergy between fashion and Formula 1’s global appeal for the second year in a row.

Formula 1® and Pacsun also renewed their licensing partnership this year, building on their collaboration from 2022. This multi-year agreement underscores both brands’ commitment to creating trend-driven, high-quality apparel for Formula 1® fans.

At the F1® Fan Zone, Pacsun displayed its Formula 1® Las Vegas Grand Prix Collection of race inspired …