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McAllen Holiday Parade designer previews upcoming parade floats [Video]

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Event Marketing and Sponsorships

Bright colors, lights, and the Christmas spirit are just some of what spectators can expect at the McAllen Holiday Parade.

Channel 5 News was given a sneak peek at some of the floats that will be featured at the parade.

The floats were designed by J.J. Herrera, the special events manager for McAllen’s Parks and Recreation department.

Herrera said his family history in event planning led him to become the float designer for the city of McAllen. 

“The first time I ever built a float, I thought it was going to be a piece of cake — just put paper on the wood and it’s over,” Herrera said. “But no, there’s a lot more that goes into it.”

Herrera is tasked with helping bring the ideas for the floats to life. He also has a team to build the floats.

“I have the easy part, I design everything on paper, …

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