RAY WINSTONE GETS HEAVY WITH THE BIG CATS Marketing Communication News [Video]

Tiger conservation organisation Save Wild Tigers today launches ‘Ray the Rug’, a powerful short 6-minute film, featuring award winning British actor Ray Winstone, to highlight the global poaching crisis driving wild tigers towards extinction.

‘Ray the Rug’ is a collaboration between independent creative agencies Monster Sauce and Worth Your While, and VFX agency Smoke & Mirrors Bangkok. The film features Ray, a tiger-skin rug voiced by Ray Winstone, poignantly sharing his tragic story. The monologue brings to life the devastating effects of human activity on tigers, blending dark humour with hard-hitting truths.

Tigers are a cultural and commercial icon, appearing in everything from advertising to fashion. Yet, without immediate action, future generations will only know these majestic animals through images and relics. Tigers have lost 96% of their habitat, contributing to their endangered status, and are threatened by illegal poaching for their skins, bones, and body parts, with as few as 4,900 tigers in …