Celebrating 12 Years of The Battle Cats: R/GA and PONOS bring Sengoku strategy to life through cinematic art [Video]

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TOKYO, JAPAN – To mark popular the 12th anniversary of popular tower defence mobile game The Battle Cats, creative innovation company R/GA and PONOS are shaking things up by bringing the game’s strategic depths into the spotlight with an inspired fusion of art and gameplay.

The campaign, titled ‘The Way of the Cat’, draws inspiration from Japan’s Sengoku period—a transformative era of tactical mastery and conflict in Japan. By blending art, gameplay, and storytelling, it highlights the game’s surprising depth and strategic appeal, shifting perceptions of The Battle Cats from merely quirky and cute to a rich, strategy-driven experience.

Central to the celebrations are two cinematic films inspired by classic Samurai cinema.

To bring this vision to life, R/GA proposed the Sengoku concept, a centrepiece that captures the game’s intricate battles and strategies. To complement this, the modern Byobu serves as a striking element, visually connecting in-game artistry with the campaigns narrative. …