Crafting Corporate Videos that Captivate

There’s no doubt that marketers have recognised the power of video in their corporate video content strategy. However, with countless videos flooding your audience’s social media feed, creating ‘scroll-stopping’ content often comes down to the first few seconds. 

In this blog, we’ll share our insights and tips on how to grab your audience’s attention — and keep it — to make B2B and corporate video content that increases watch time and boost engagement. 

Start with the Biggest Clincher

The opening seconds of your video are critical. This is where you deliver the “biggest clincher” — the most compelling idea, fact, or question that hooks your audience. Recent studies have unveiled that our attention span is now just 8 seconds — less than a goldfish! You’ll want to include your most important message within that timeframe. 

Think about what matters most to your target viewers. 

• What problem are they facing? 
• What solution are you offering? 

Start strong, and you’ll set …