Perth Festival visualizes itself in truths, dunes, and mischief in rebrand and summer campaign made with Hypnosis [Video]

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PERTH, AUSTRALIA – Perth Festival, WA’s premier arts festival, has rebranded and launched a new summer campaign from Hypnosis as it continues to bring the best international and local talent to the farthest corner of the world.

Under Perth Festival’s new artistic director, Anna Reece, the artistic vision of ‘truth-tellers, mischief makers, sand dunes and salty air’ will provide the foundation for the 2025 to 2028 festivals. However, a fresh approach was required to elevate the brand, engage loyal festival goers, and excite new audiences to feast on arts and culture that hits Perth every February.

Despite the popularity and turnout for many Perth Festival events, the brand was not occupying the space in the audience’s minds that it deserved. There was a gap between loyal festival followers and the people who were attending the festival for individual events – Björk, Sampha, and talked-about Lotterywest Films – rather than showing …