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Art Event Auto Partnerships : ADX SUV [Video]

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Global Marketing Strategies

The ‘2025 Acura ADX SUV’ is highlighted in Acura’s partnership with SCOPE Art Show’s 2024 Miami Beach edition, where the brand serves as the ‘Exclusive Auto Partner.’ As part of this collaboration, a mural by Paris-based artist Dalkhafine will be “displayed on the SCOPE Walls, showcasing the ADX ahead of its release at U.S. dealerships early next year; this mural reflects Acura’s ongoing efforts to blend automotive design with artistic expression.”

Additionally, the all-electric ‘Acura ZDX Type S’ will serve as the ‘Official VIP Shuttle Vehicle’ for the event. The partnership also introduces a new marketing campaign focused on the ADX, which will continue over the coming months through collaborations with five artists from various fields. Overall, this campaign will culminate in the ADX’s official launch in Spring 2025.

The 2025 Acura ADX is designed to appeal to premium buyers with “a refined interior, versatile features, and spacious design.”

Image Credit: Acura

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