The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Judge To Hear Arguments On Whether Googles Advertising Tech Constitutes A Monopoly [Video]

Categories
Global Marketing Strategies

ALEXANDRIA, Va. (AP) — The Justice Department and Google are set to make closing arguments in a trial alleging Google’s online advertising technology constitutes an illegal monopoly.

The arguments in federal court Monday in northern Virginia come as Google is already facing a possible breakup of the company over its ubiquitous search engine.

The Justice Department says it will seek the breakup of Google to remedy its search engine monopoly.

The case focuses not on the search engine but on technology that matches online advertisers to consumers on the internet.

A judge is expected to rule by the end of the year.

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads