McDonald’s Announces New McValue Platform to Help Customers Save Money [Video]

McDonald’s is planning its business strategy for 2025, and a focus on affordability will continue to inform many of its decisions. Last week the fast food chain announced plans to roll out a new digital “McValue” platform in January that will display every special offer available to users, and help customers who are feeling the pinch from higher food costs easily leverage the deals available at the chain.

The platform, which rolls out January 7, is separate from the already existing McDonald’s app. Whereas the restaurant’s app does list the discounts that are available nationwide, it doesn’t always display any additional promotions that individual franchisees might be running in their restaurants.

In creating the McValue platform, the company hopes to bundle together and prominently display every possible way for customers to save money when ordering from McDonald’s. Beyond national and local discounts, this will also include exclusive deals that can only be found through McValue.

“When it comes to value, we know there’s …