De Minaur Makes History as First Tennis Star on Weet-Bix Box | 25 November, 2024 | All News | News and Features | News and Events [Video]

Melbourne, VIC, Australia, 25 November 2024 | Tennis Australia

For the first time in 126 years, an Aussie tennis star is hitting the iconic Weet-Bix™ box, joining a legendary line-up of sporting greats who’ve graced breakfast tables across Australia.

This summer, Australia’s No.1 tennis player, Alex de Minaur, teams up with the AO Holiday Program presented by Weet-Bix™ to bring kids a once-in-a-lifetime opportunity to step onto the court with a pro and ignite their passion for tennis.

“I fell in love with tennis when I was a kid, and this partnership with the AO Holiday Program and Weet-Bix aims to inspire the next generation to love it just as much,” said De Minaur.

“I’m truly honoured to be the first Australian tennis player chosen to be a Weet-Bix on-box ambassador. Mentorship is super important, and I’ve been fortunate to have learnt so much from my mentors over the years. I want to pass on the knowledge I’ve gathered …