NRMA launches summer of cricket campaign via Accenture Song [Video]

NRMA Insurance is helping to unite Australians by making this season ‘The Summer of Community Cricket’ in its new campaign with Accenture Song.

Building on the recent launch of its “A Help Company” positioning and partnership with Cricket Australia, the campaign elevates its promise of helping Australians in more ways through valuable experiences.

Throughout the Test Series, NRMA Insurance will celebrate community cricket and volunteers who help make the game happen by organising events at clubs around the country and giving away grants to local cricket clubs.

This will be underpinned by Accenture Song’s fully integrated campaign, which will run on TV, digital, out of home and across social. Directed by Finch’s Alex Roberts, the film centres on a community cricket match and a local hero batter who receives support from his community.

“At NRMA Insurance, we believe connected communities are more resilient,” IAG chief customer and marketing officer …