Amazon (AMZN) appears to have gone all-in on impulse buys with its bargain platform, Haul.
Haul launched in Amazon’s shopping apps last week, showcasing items that cost $20 or less—what it called “crazy low prices” in its announcement—and select details about these deals.
Investopedia checked out the new mobile-only offering; here are a few things we noticed.
Cheap Might Not Always Mean Cheapest
Haul offers an assortment of inexpensive apparel, accessories, cookware, and home improvement tools. Recent examples: sneakers for $9.98, a bento-style lunchbox with utensils for $8.99, and a neon light in the shape of the moon for $7.99.
Some of the items can be found for less on Amazon’s main site. One oil sprayer recently cost $4.99 on Haul, but another with twice the capacity was listed for $2.95 on Amazon. A package of four produce containers—designed to keep cut onion, avocado, or lemon fresh—went for $11.99 on Haul, but …