Ram and Former NFL Star J.J. Watt Unite for ‘Wiser’ Campaign [Video]

Ram Trucks has launched the second phase of its ‘The Calling’ marketing campaign, which launched earlier this year with the debut of the 2025 Ram 1500 RHO with ‘Twisters’ star Glen Powell. The latest commercial now stars former NFL superstar J.J. Watt. This new installment, titled ‘Wiser,’ highlights Watt’s life after football and his dedication to serving others through his J.J. Watt Foundation.

The newest campaign showcases the 2025 Ram 1500 Limited, featuring the twin-turbocharged 3.0-liter HURRICANE High-Output (H/O) I6 engine. This powerhouse delivers exceptional performance with 540 horsepower and 15% better efficiency over the outgoing 5.7-liter HEMI® V8 it replaces, aligning with the brand’s reputation for capability and innovation.

Making an Impact – 

The J.J. Watt Foundation has raised over $6.9 million to fund after-school athletic programs for 6th to 8th grade students across the U.S. These programs allow kids in underserved communities to develop leadership, accountability, and perseverance …