Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Sandy Naude, chief executive officer of Africa Community Media.
Africa Community Media publishes 17 well-established brands with deep roots within the areas they serve in Western, Northern, and Eastern Cape, South Africa, plus Durban in Kwazulu Natal. ACM is the voice of these communities both in print and online. Sandy Naude is the chief executive officer.
What are the current growth and encouragement areas for Africa Community Media?
2024 has been a challenging yet significant year for ACM. We’ve seen strong momentum in digital transformation, with an increased focus on data-driven insights to guide our strategies. One of the most encouraging trends is the expansion of our digital base to build audiences and engagement. This growth is due to our tailored content offerings that resonate with diverse …