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Helly Hansen and The Ocean Race Renew Partnership in Long-Term Extension [Video]

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Global Marketing Strategies

The leading global sailing brand will be the Official Clothing Partner of The Ocean Race for the next 7 years, covering 2 consecutive race cycles and beginning with The Ocean Race Europe in 2025

OSLO, Norway, Nov. 21, 2024 /PRNewswire/ — Helly Hansen, the leading global sailing brand trusted by professionals around the world, and The Ocean Race, known as sailing’s toughest team challenge, are proud to announce the renewal of their long-standing partnership. With the extension of the partnership, Helly Hansen will provide professional grade apparel for the entire race organization, including partners and the on-water race management team, for 2 consecutive race cycles through 2031, with the first race cycle to include The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race (around the world) in 2027.

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