Philippines aviation rebrands identity with UltraPass solution [Video]

The Philippines’ financial and retail industries have kickstarted the country’s digitalization push, and with a well-documented success in previous months, the government is looking to continue this drive within the aviation sector with the latest partnership between the Department of Transportation (DOTr) and American identity solution UltraPass.

Deemed one of the world’s friendliest countries with breathtaking beaches, the Philippines is popular among tourists, who contributed over PHP280 billion ($4.75 billion) to the local economy in the first half of 2024, making them a critical component in the nation’s economic growth. While citizens of 157 countries can enter the country visa-free, getting in and out of the territory can be a grueling experience for many.

The Philippines’ main gateway, the Ninoy Aquino International Airport (NAIA), is infamous for its long queues and e-gate scanners often breaking down, which led to one lawmaker pushing for an evaluationof the situation in July. Eager to improve the …