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Chris & Elsa Hemsworth bring the action to Abu Dhabi in new spot by Heckler adobo Magazine [Video]

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Global Marketing Strategies

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ABU DHABI, UAE — Seeking adventure? Check. Unique culture? Absolutely. It’s the promise of Visit Abu Dhabi in its new action-packed tourism campaign starring beloved silver screen couple Chris and Elsa Hemsworth. It was also a dream job for award-winning studio Heckler to collaborate on.

 Peppered with larrikin humor and led by Aussie director Justin McMillan, Find Your Pace with Chris & Elsa is a fun-filled, fast-paced spot that requires Hollywood Blockbuster style VFX. It took the Hecklers, led by creative director Cody Amos, to some stunningly diverse locations across the Middle East over an intense three-day shoot.

The global campaign saw Cody and the VFX team create an imposing CGI particle monster and provide all VFX services on the ground. Heckler also worked on a director’s cut of the advert, with an original music track scored by Heckler Sound.

 Teaming up with Heckler, Director Justin McMillansaid having a local, familiar crew on …

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