Guinness new Christmas ad turns a pint into a holiday snow globe [Video]

The Diageo-owned brand’s new 16-second TV spot, ‘The Most Wonderful Pint of the Year,’ transforms a lyric from the beloved jingle, ‘It’s the Most Wonderful Time of the Year,’ into a celebration of its signature stout.

The ad begins with a quintessential winter wonderland: a grand mansion nestled between two snow-laden trees. As the scene blurs, it transforms into the frothy top of a perfectly poured pint, set in a cozy pub decked with garlands and Christmas lights. It’s like a snow globe – just a little boozier.

Though the original song isn’t played, the ad concludes with the phrase “The Most Wonderful Pint of the Year.”

“We wanted to create something …