Granite acquires data science agency Coalface [Video]

Full-service digital agency Granite has acquired Limerick-based data science and digital marketing company Coalface in a seven-figure deal comprised of cash and equity.

Granite expects that its workforce will grow to 145 and that its revenues will exceed €18m next year following the acquisition.

The deal will amplify Granite’s market presence and digital capabilities and expand its suite and services.

Adrian Feane, CEO of Coalface, will join the Granite team.

“The acquisition of Coalface aligns with our vision of cementing Granite as a leader in the digital transformation space,” said Conor Buckley, CEO of Granite.

“Coalface’s advanced AI capabilities and innovative approach to data science boosts our service offerings, allowing us to deliver increased value to our clients.

“This partnership provides marketers with enhanced visibility into their marketing performance and a broader suite of tools to meet their business goals.”

Coalface manages over €220m in annual online revenues in 68 countries, and its more than 20 blue-chip clients include Aer Lingus…