Peak Design’s Tech Pouch: An Organizing Bag with Better UX [Video]

Rooting around in a bag for small objects gets irritating fast. This handsome Tech Pouch, by Peak Design, solves that UX problem: The sides are designed to open like a clamshell, allowing you to clearly see the contents in the compartments within.

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The bag proved to be a hit with consumers. Even still, after some customers opined that the bag was too big, Peak Design listened and subsequently designed a smaller version.

It’s a great design—and pirates have taken notice. The Tech Pouch is currently being knocked off by an overseas company on Kickstarter. Buyer beware.