From Blockbusters to Busts: What Drives Moviegoers Back to Theatres – And What Drives Them Away | PR Newswire [Video]

, /PRNewswire/ — There’s nothing quite like the magic of the movies: the lights dim, the screen brightens, and for a few hours, the audience is transported to another world. But for many moviegoers, that magic is dampened by the cost of tickets, a stale foyer atmosphere, or lackluster concessions. In its latest U.S. Brand Ranking Study, Market Force Information, a leader in customer experience management, delves into what today’s audiences expect from their cinema experience—and the all-too-common frustrations that make them hesitate to return.

Market Force profiles the top movie theatre companies in the US for 2024. Consumer rankings reveal market leaders.

Moviegoers Crave Value and Affordability

With insights from over 4,150 moviegoers, Market Force’s 2024 study reveals that price remains a decisive factor in drawing people back to theatres. While 70% of respondents listed more affordable tickets as their top motivator, 60% highlighted concession prices, and 47.5% called for more discounts or coupons. …