Disney upfront 2024: Golden Bachelorette announced along with Jason Kelce as new ESPN analyst [Video]

Disney rolled out its upcoming lineup of programming in a spring tradition in the TV business that’s known as the upfronts.

Part presentation and part celebration, ABC and Disney stars joined the company’s top executives at the Javits Center in New York City to promote their shows to the nation’s advertisers.

“The upfront is a week, a year where companies come in and they show to our advertisers all of the new content that’s coming, either renewed or brand new,” said Rita Ferro, Disney’s President of Global Advertising.

She adds that the content “is like magic” and “a treasure trove of everything, everyone and everywhere.”

Ferro also talked about what she hopes the headlines will be after the upfront.

“Our one hope as a company is that regardless of what you’re going to see next week, there is no presentation or stayed more creative and more anchored in world class storytelling …