Sephora Says It Did Not Donate to TrumpTiktokers Want To Boycott Anyway [Video]

Calls to boycott the beauty retailer Sephora continue to grow on TikTok, even after the retail giant denied viral rumors that it donated to President-elect Donald Trump‘s election campaign.

A Texas-based user who goes by @karessmarie4 on the platform appears to have reignited the movement with a video posted last Sunday. An overlaid text read: “Let’s see who did and did not make donations to the Trump campaign…Sephora big big big donations!!” The post added to earlier conversations on social media that linked the brand to Trump.

The election season, marked by heightened media coverage and celebrity endorsements of both candidates, underlined the intense scrutiny companies face around their real or perceived political connections. The accusation against Sephora is the latest in a series of corporate-political controversies.

The original post went viral, receiving 14 million views and prompting a wave of TikTok users to express their intention to boycott the multinational beauty company, with …