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What is Bluesky, the fast-growing social platform welcoming fleeing X users? [Video]

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Mobile Marketing
FILE – The app for Bluesky is shown on a mobile phone, left, and on a laptop screen on June 2, 2023, in New York. (AP Photo/Richard Drew, File) (Richard Drew, Copyright 2023 The Associated Press. All rights reserved)

SAN FRANCISCO – Disgruntled X users are again flocking to Bluesky, a newer social media platform that grew out of the former Twitter before billionaire Elon Musk took it over in 2022. While it remains small compared to established online spaces such as X, it has emerged as an alternative for those looking for a different mood, lighter and friendlier and less influenced by Musk.

What is Bluesky?

Championed by former Twitter CEO Jack Dorsey, Bluesky was an invitation-only space until it opened to the public in February. That invite-only period gave the site time to build out moderation tools and other features. The platform resembles Musk’s X, with a “discover” feed and a chronological feed for accounts that users follow. Users …

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