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Teeling Releases a New 24-Year-Old Whiskey in Collaboration With the Notre Dame Fighting Irish [Video]

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Strategic Partnerships and Alliances

It’s been exactly a century since Notre Dame achieved a perfect season en route to its first-ever College Football National Championship. To commemorate the occasion, the Fighting Irish have — naturally — teamed up with a celebrated Irish Whiskey brand. The result of the collaboration is Teeling Phoenix Legends, a series of three Irish single malts that begins with a rare 24-year-old expression set to retail for $500 a bottle. 

“The partnership between Teeling and Notre Dame Athletics grew out of shared values and mutual respect after Notre Dame spent time at The Teeling Whiskey Distillery in Dublin, offering a unique opportunity to connect with the 50 million Notre Dame fans while enhancing the fan experience and supporting the growth of Teeling in the U.S. market,” says Stephen Teeling, sales and marketing director at the Teeling Whiskey Company.

For this bottling, the award-winning whiskey makers at Teeling took a cache …

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