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Airbnb Deal brings back gladiator fights to Rome’s Colosseum [Video]

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Strategic Partnerships and Alliances

In a partnership aimed at promoting what it describes as ‘conscious tourism,’ Airbnb has signed a $1.5 million deal with Rome’s Colosseum to sponsor a series of staged gladiator fights.

The sponsorship, announced this week, will fund an educational program on the history of the ancient amphitheater, which will culminate in an exclusive experience for eight Airbnb guests and their companions on May 7-8, 2024.

The chosen participants, selected via a lottery, will have the opportunity to reenact gladiatorial combat beneath the Colosseum’s iconic arches, following the same underground route once taken by the legendary fighters of Rome.

Participants will also gain access to a guided tour of the Colosseum’s subterranean areas.

Tourists walk by the ancient Roman Colosseum in Rome, Sept. 5, 2024. The ancient site is set to become the venue for staged gladiator fights under a $1.5 million sponsorship deal with Airbnb.Andrew Medichini/AP, file

Why Is Airbnb’s Gladiator Experience Controversial?

The deal aligns with the release …

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