Garnier unveils anamorphic OOH experience via Made This [Video]

Garnier and production company MADE THIS have teamed up for OOH experience across Australia and New Zealand.

From November 11th – 17th, pedestrians on Swanston Street in Melbourne will have an anamorphic illusion showcasing Garnier’s new Vitamin C* Daily Tinted Fluid with SPF50+, combining tinted glow and  SPF50+ protection into their customer’s daily routine. While in New Zealand,  a print, 3D billboard will be set up in Auckland Central.

Garnier engaged with MADE THIS to elevate their OOH experience following the success of Kérastase’s OOH.

“We are thrilled to introduce the Vitamin C* Daily Tinted Fluid with SPF50+ to our consumers,” Alexander Bachem, marketing director for Garnier, said. “This product is a perfect blend of innovation and skincare, providing powerful protection with a touch of radiance.

“The collaboration with the MADE THIS team on the creative launch assets has been instrumental in bringing this vision to life. …