TikTok makes AI driven ad tool available globally [Video]

TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology.

The news came with word that Getty Images will make its stockpile of pictures and video available to TikTok’s AI‑powered video generation tool — called Symphony Creative Studio.

Brands will be able to use Getty’s licensed images and videos to create AI-generated ads, including marketing messages featuring characters resembling real people, according to the companies.

Getty and TikTok did not disclose financial terms of the deal.

The Getty Images integration is part of an expansion of TikTok tools for advertisers and content creators, according to the Chinese-owned app.

“We aim to empower advertisers and help them connect with their communities with the power of generative AI,” TikTok head of creative product monetization Andy Yang said in a joint release.

AI-driven …