It’s safe to say Nike’s energy is not about to shift.
The Jaylen Brown vs. Nike saga continued Thursday after the sportswear brand took a not-so-subtle shot at the Celtics star on social media. Nike shaded Brown while acknowledging Milwaukee Bucks star Giannis Antetokounmpo’s 59-point game against the Detroit Pistons.
“Nothing childish about ‘em. 59 for the Greek freak,” Nike Basketball posted on the X platform.
That’s a reference to Brown calling Antetokounmpo “childish” for his antics in Sunday’s Celtics-Bucks matchup. The two-time MVP hit Brown with an elbow to the face while attempting a layup, then faked a handshake after the two exchanged words.
Brown fired back wth a blunt message for the brand.
“Yall got weird energy,” he responded.
The beef between Brown and Nike dates back to 2022, when the three-time All-Star called the company outfor hypocrisy regarding its ethics. Brown’s relationship with Nike further deteriorated when he was left off USA Basketball’s 2024 Olympics roster, …