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Rupp Arena opens new ‘Wildcat Walk Thru’ store [Video]

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Marketing Technology

LEXINGTON, Ky. (LEX 18) — If you plan on going to a Kentucky basketball game, or if you have any Rupp Arena concerts or shows on your schedule, you’ll have an opportunity to check out a new type of concession stand with the high-tech Wildcat Walk Thru.

“The way that technology is advancing, we saw other venues were doing it,” said Lauren Layman, marketing director for Central Bank Center. “We’re proud to say that we are the first venue in the state of Kentucky to really use this technology.”

The tech Layman spoke of is called Amazon Just Walk Out, and it’s designed to make the concessions buying process quick and convenient.

“The technology is able to pick up what you grab and put down, and then you simply just walk out and you’re good to go,” said Layman. “There are about 40 cameras that are installed that are tracking …

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