Most US shoppers are encountering generative AI while shopping without realizing it | PR Newswire [Video]

•  A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it
• 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust
• Most customers are optimistic about the impact of generative AI, saying they would provide relevant personal data in exchange for meaningful generative AI personalization
• More than 50% said the biggest negative impacts to user experience are inaccurate product information and obvious errors

, /PRNewswire/ –Generative AI continues to change the retail industry, enhancing customer interactions by providing personalized, efficient, and engaging shopping experiences. Yet many shoppers don’t realize when they are encountering it. A Bain & Company surveyof 700 online shoppers in the US found 71% of consumers say they are not aware of having used generative AI in their online shopping even though most have recently shopped with retailers where they are …