Simon Says: It’s Time to Rethink Your Phone Upgrade | PR Newswire [Video]

New social campaign from Samsung highlights innovative experience on Galaxy smartphones by contrasting with the all-too-familiar competitor upgrade cycle

, /PRNewswire/ — A new marketing campaign from Samsung Electronics America plays on a familiar childhood game to make a big statement about rethinking your technology choices. By contrasting the monotony of a familiar smartphone upgrade with the latest experiences offered by Samsung technology, it is an uplifting reminder that it’s worth stepping out of line to see what’s possible when you’re willing to think differently. 

The video is the latest in a recent sequence of projects from Samsung encouraging consumers to challenge the status quo of their mobile device ecosystem, from a viral reminder that creativity can’t be crushed to a mini faux documentary shining a light on so-called “Geniuses.”

Engaging, entertaining, inspiring, thought-provoking — while the tone varies, the message is the same. Samsung is urging consumers to consider possibilities beyond what they’ve grown to expect …