How Indigo Pearl created PR buzz for the London Games Festival [Video]

Winning a Gold at The Drum Awards for PR in the Entertainment category is Indigo Pearl for the London Games Festival. Here is the award-winning case study for the London, Games Capital of the World campaign.

The London Games Festival shines a light on the epic, unusual, and unseen sides of the games industry. Over its nine years, it has become a destination for visitors from across the globe.

PR planning for the London Games Festival 2024 was a complex operation with many moving parts. With over 35 events to attend, over 300 games to play, and tens of thousands of visitors across two and half weeks, the festival’s PR opportunities were endless, the events calendar ever-changing, and the inbox never emptying.

Working with Michael French, the festival director at Games London, Indigo Pearl agreed this year’s PR objectives were three-fold: Shine a light on the UK games industry as the London Games Festival returns for its ninth year …

Tags Event Experience, Event Management, Event Planner