Consumers are prioritizing moments over merchandise. Shoppers plan to spend 16% more on experiences year over year and our holiday travel study says consumers plan to take more trips and longer trips.
People are starting to think about what experiences they want to have, so retailers are going to need to have their promotional offers and content queued up now right to reach those would-be travelers, those would-be revelers, those would-be holiday-party throwers.
Retailers have an opportunity to use the tools that are more targeted, more tailored to their consumer. Retailers that have more robust data sets and analytics on their shoppers will have an advantage naturally.
Deloitte’s 2024 Holiday Retail Survey is available for retailers now.
Learn more at: https://deloi.tt/4fCqq5i
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https://deloi.tt/3UuSsHx
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