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Building the Crazy World of Dullsville and the Doodleverse [Video]

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Global Marketing Strategies

Part of the movement to establish an Internet that utilizes blockchain technology and is communally controlled by users is Web3 and NFT company Doodles, which was established by Canadian illustrator Burnt Toast (Scott Martin) in 2021 to create a series of digital collectibles based upon his characters. Since its launch, Doodles has expanded into animation, gaming, merchandise, music, and live events. Its latest effort is the 20-minute animated short film Dullsville and the Doodleverse, which was part of the marketing screenings at the 49th Toronto International Film Festival and is currently available to stream on the Doodles App. The story centers around a mad scientist known as Hap, who has a series of adventures in Dullsville with his cat companion Mello. The project, which features music from Pharrell Williams, Lil Wayne, Lily Yachty, Swae Lee, and Coi Leray, came about because of Doodles acquiring Emmy-nominated creative studio Golden Wolf in 2023. Golden Wolf …

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