EE ad by Saatchi & Saatchi celebrates the variety of gaming [Video]

EE’s latest ad promotes its range of gaming kit with scenes of a variety of gamers preparing to play.

“Kit for every gamer” was created by Saatchi & Saatchi. The campaign is led by the short film “Battle stations’’, which positions EE as a destination for every kind of player. 

Set to the song Cowgirl by Underworld, the 60-second ad starts off with footage of different gamers getting ready for a “battle”. The film features social media influencers Danny Aarons and Iamangelika. 

As they get ready for gaming, each person sets up their own station using a different gaming kit tailored to their characters and preferences. 

Kevin Bacon’s voiceover cuts in: “Racers, slayers, ballers, side questers. The EE game store has a kit for every type of gamer on any network.”

The spot was directed by Louis McCourt through Love Song and created by Rory Peyton Jones and Elliot Lee. 

According to Pete Jeavons, marketing and communications director at EE, …