Kroger Celebrates the Joy of Connecting with Food This Holiday Season [Video]

The 2024 Kroger holiday campaign debuts with a heartfelt message of togetherness

CINCINNATI, Nov. 13, 2024 /PRNewswire/ — The Kroger Co. (NYSE: KR) today unveiled its holiday film, celebrating the joy of togetherness and connecting with loved ones through food. Developed in collaboration with Kroger’s agency of record, adam&eveDDB New York, the campaign showcases the power of sharing food – and how that simple act can create a meaningful bond.

“The Case of the Disappearing Food,” features a cast of Kroger’s signature animated characters, affectionately known as Krojis, to tell the story of a woman who has lost her holiday spirit, only to rediscover the joy of the season from an unexpected source. When a young boy runs into his older neighbor a few times, he is curious to learn more about her. The boy discovers she is lonely.

“At Kroger, we understand how food can transcend differences, cure loneliness and …

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