Amazon Haul discount storefront debuts to take on Temu and Shein [Video]

Amazon has rolled out a new storefront featuring apparel, home goods, electronics and other items priced below $20, to fend off growing competition from discount upstarts Temu and Shein.

Called “Amazon Haul,” the storefront is accessible through the company’s mobile app, and promises “crazy low prices” on a plethora of goods. Shoppers can buy $1 eyelash curlers and oven gloves, or a $3 nail dryer. The company is offering free shipping on orders over $25, or a $3.99 shipping fee on orders below that threshold.

An Amazon spokesperson pointed to a company blog post announcing the storefront. The company noted that it screens the products offered through Haul to make sure they’re safe, authentic and comply with regulatory requirements.

“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” said Dharmesh Mehta, Amazon’s vice president of worldwide …