It’s Time to Rethink Your Phone Upgrade [Video]

New social campaign from Samsung highlights innovative experience on Galaxy smartphones by contrasting with the all-too-familiar competitor upgrade cycle

RIDGEFIELD PARK, N.J., Nov. 13, 2024 /PRNewswire/ — A new marketing campaign from Samsung Electronics America plays on a familiar childhood game to make a big statement about rethinking your technology choices. By contrasting the monotony of a familiar smartphone upgrade with the latest experiences offered by Samsung technology, it is an uplifting reminder that it’s worth stepping out of line to see what’s possible when you’re willing to think differently.

Samsung invites consumers to consider the latest mobile innovations over the same old upgrade in new ‘Simon Says’ marketing campaign.

Samsung user opens 7.6-inch foldable screen on Galaxy Z Fold6 in new ‘Simon Says’ marketing campaign.

Samsung user translates live conversation with Interpreter on Galaxy Z Flip6 using its dual screen form factor in Samsung’s latest campaign.

Simon Says | Samsung

The video …