Generative AI is transforming marketing and advertising. With generative AI, advertisers can unlock productivity, unleash creativity, and uncover insights—ultimately up-leveling performance. You can iterate on complex creative campaigns, discover audience insights to increase engagement, and manage day-to-day work and repetitive tasks more effectively.

The true power of AI comes from its ability to serve as your companion—blending human ingenuity and machine insights. Like all good relationships, a collaboration with generative AI must be built on trust. Rather than worrying that AI is coming for your job, it’s time to focus on how AI will become a crucial part of your job.

A 2024 report from Microsoft and LinkedIn found a quarter of all knowledge workers across industries use AI today. And about 90% of U.S. advertising agencies are either currently using generative AI or exploring use cases for the tech, a recent survey from Forrester found.

One of the most exciting parts of using generative AI is how much time you can save. Employees …