The story of how Kinder Joy and Kinder Surprise were transformed into phygital experiences [Video]

Winning Gold in the Mobile App category at The Drum Awards for Digital Experience is Gameloft for Brands with its Applaydu App for Kinder Surprise and Kinder Joy. Here is its award-winning case study.

Over the years, the digitalization of things has rapidly changed the way we live and the way we consume things. Children are spending more time in digital spaces than ever before, using a range of mobile apps, social media platforms, connected devices, and online games from earlier ages. For half a century, Kinder has been delivering joy through its Kinder Surprise & Kinder Joy by creating light family bonding moments over its toy assembly found in every chocolate egg. In 2020, Kinder embarked on its journey to digitally transform its toys aimed at providing safe and meaningful content and being part of family playtime.