Generative AI Perceptions Report Shows 49% of Consumers are Unlikely to Purchase Generative AI-Enabled Products and Just 15% Say they Are Likely to Buy One | PR Newswire [Video]

New research from KS&R shows more than one in five (22%) consumers cite lack of trust in Generative AI as a significant concern

, /PRNewswire/ — KS&R, an industry-leading strategic consultancy and marketing research firm, today released its latest report, “The AI Adoption Gap and Consumer Needs.” The report details the results of a survey of 500 consumers on their likelihood to purchase a product with generative AI (GenAI).

Key findings of the report include:

Almost half of consumers are unlikely to purchase GenAI-enabled products

• Nearly half (49%) said they were unlikely to consider purchasing products enabled with GenAI, and only 15% said they would be likely to do so.
• Reluctance is higher among older consumers, but even among 18-to-24-year-olds, more than four in ten (42%) said they are not likely to purchase GenAI- products and just 17% said they were likely to buy them.

More than one in five consumers do not trust GenAI

• When respondents who …