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Surprising UK market town full of ‘hidden gems’ named winter holiday hotspot [Video]

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Global Marketing Strategies

Jetting off on holiday is not as easy as it used to be. With countries cracking down on holiday lets, hiking tourist taxes, charging for popular attractions and imposing curfews — before you even factor in the airport horror stories — going abroad is becoming more expensive and less convenient. 

It’s tempting to head far away from the UK around this time of year, in search of warmer climates and smilier faces, but we often forget about the magical destinations we have right on our doorstep.

And, research by Airbnb has found that Brits are flocking to an unexpected spot this winter: a quaint market town parked on the edge of the Salisbury Plain.

Warminster in Wiltshire has been named in the rental platform’s top 10 trending UK destinations.

And while it might not be the first place that springs to mind when you think ‘holiday’ or even ‘staycation’, the historic town is steeped in natural …

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