Should you hire a specialist or a generalist to handle your marketing channels? [Video]

Should you hire a specialist or a generalist to handle your marketing channels?

A generalist may be cheaper BUT it could be costing you much more money with sub par results.

Hawke Media was built on the idea that having a specialist by marketing channel will get you better results than a generalist who does everything.

And we’ve proven this is true!

One example is a brand with a great community that signed with us in January 2022. They were using in house generalists and were growing. They gave us their yearly goals based on current projections and…..

We hit them in 65 Days!

That’s the power of a specialized marketing team!

This video focuses on digital marketing strategy that helps drive e-commerce sales and better ROI for paid ads, email marketing, affiliate marketing, SEO, content creation, social media management, website builds, personal branding, influencer marketing, and amazon marketing. It’s meant for business owners, CMO’s, and marketing professionals.

About Scott Zaleski
Scott Zaleski is a professional marketer and ha helped grow over 100 brands in the last 10 years. He has dedicated himself to growing e-commerce and B2B businesses through digital marketing and traditional marketing excellence. Weather it’s driving sales or leads Scott has a unique finding what works in a varietey of spaces.

His mission is to grow worthy brands that are a force for good on the planet and drive real value to their customers. His team of teams specializes in Website Builds, Branding, Personal Branding, SEO, Paid Media, Facebook ADs, TikTok Ads, Google Ads, Affiliate Marketing, Email Marketing, SMS Marketing, Content Creation, Photography, Videography, Creative, TikTok Shop, Amazon Marketing, Walmart Marketing, PR, and Out Of Home Media.

He started this channel to provide valuable insights to all marketers, entrepreneurs, and business owners.

#digitalmarketing #marketingstrategy #CMO #marketingagency #ecommerce