Robert Hallock, Intel’s VP and GM of client AI and technical marketing, discussed the recent Arrow Lake or Intel Core Ultra 200S Series launch in an interview with HotHardware on YouTube. One topic brought up was the gaming performance of the new flagship Core Ultra 9 285K CPU, which, per our review, performed poorly – especially when stacked against the previous 14th-generation Intel CPUs.
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The new Core Ultra 200 desktop processors performed below Intel’s expectations, surprising the company. “The launch just didn’t go as planned,” Robert Hallock said. I will say that the performance we saw in reviews is not what we expected and not what we intended.”
It’s reminiscent of AMD’s recent Zen 5 Ryzen 9000 Series launch, where performance fell below internal expectations, leading to BIOS updates and even Windows updates that aimed to boost performance in specific workloads. This time, it’s Intel’s turn, as the company plans …